Pinterest Content Ideas
400 Content Ideas to Educate, Entertain, Inspire and Create Relatability
Ever peek inside your closet and shout I have nothing to wear?
Same.
I mean, I used to until I started searching Pinterest for cute outfit ideas.
Sometimes a tiny bit of inspiration is all that’s needed to create that creative spark in our minds. Just like the decision to dress ourselves each day, content creation as an online entrepreneur is a near daily decision too.
Except we tell ourselves content creation is too hard and way too much to keep up with. When in reality all that’s needed is a bit of inspiration, repetition and habit formation.
In this post I’m diving right into content creation to help inspire you in creating your Pinterest pins for your business.
My personal strategy is to think of content in different buckets. There are four different buckets and each of them have a unique purpose and objective. They are:
- Educational
- Relatable
- Entertaining
- Inspirational
Let’s dive into how educational, relatable, entertaining and inspirational content helps you connect and get discovered by your ideal audiences.
Interested in grabbing 400 Pinterest Content Ideas by popular niches? Access the list for more ideas for content on Pinterest.
Educational Content
Learning is growing and by our nature, humans like to learn new things. Sometimes because of novelty, but also because of our curious natures. Teaching something with educational value establishes you as the expert in your niche and field. And being perceived as the expert gives you credibility. Credibility is important because it gives you authority on a subject.
Educational content does more than share value bombs. You’re helping yourself get discovered by new audiences.
User Search Intent
User’s search intent plays a big role. Many Pinterest users are actively searching ideas and how-to content to learn something new. Educational content that you share on Pinterest meets this need directly, which can lead to increased visibility and discoverability for creators who provide valuable learning resources.
Evergreen Content
Educational content tends to be evergreen, meaning it has relevance and usefulness over a long period. This quality makes it more likely to be indexed by Pinterest’s search engine and recommended by the algorithm repeatedly over time, continually reaching new users. This is exactly what you want as a creator to get discovered.
Pins as Infographics
Pinterest is a visually-driven platform. Educational content that includes infographics, charts, and other visual aids can stand out and attract users who are more likely to engage with and share visually appealing content. Plus, valuable informational content is highly savable which signals to Pinterest that there’s high engagement resulting in increased pin distribution.
Relatable Content
Nothing connects better than feeling seen and heard. Have you ever came across a piece of content that made you say “this is exactly me!” That feeling of connection, that someone gets you hits hard because in a way your feelings and thoughts get validated. The power of relatable content is connecting with your ideal audiences so well that they seek out your business to learn more.
Emotional Connection
Relatable content often strikes an emotional chord with users. When people see their own experiences or aspirations reflected in your content, they’re more likely to form a personal connection with your brand, which can lead to increased loyalty and word-of-mouth referrals.
Increased Engagement
Users are more likely to engage with content that resonates with them on a personal level. This engagement can take the form of likes, comments, and saves, which signal to Pinterest’s algorithm that your content is worth showing to more users.
Foster Authenticity
Relatable content helps to humanize your brand. In an online world where users crave authenticity, showing that your brand understands and shares their experiences can set you apart from competitors. Remember humans want to connect with other humans.
Increased Conversion Rates
Using relatable content in your Pinterest strategy can guide users through the customer journey more effectively. When users see that your brand is aligned with their lifestyle and values, they may be more inclined to make a purchase. Plus, they’re more likely to share your business with their friends too.
Entertaining Content
Content that entertains has the potential to reach broad audiences. This means excellent entertaining content has the potential to go viral and that results in exponential discoverability by new audiences. On Pinterest entertaining content gets saved and shared. Two engagement actions that signal to Pinterest’s algorithm to heavily distribute the pin content across a wide range of audiences.
Increased Saves
Entertaining content is sharable content that’s heavily saved. When users find something amusing or enjoyable, they’re more likely to share it with their followers by saving the pin, which can increase your content’s reach and introduce your brand to new audiences.
Increased Engagement
People enjoy engaging with content that entertains them. This can lead to more comments, likes, and saves, which boosts your visibility on the platform due to the way Pinterest’s algorithms prioritize content with higher engagement.
Content Longevity
Entertaining content can have a longer shelf life than other types of content. If it remains relevant and enjoyable, it can continue to attract views and engagement long after it was first posted. Pinterest says that pins are distributed days, weeks, months and years after the initial post date. That’s the power of a search engine. It continues to work long after the initial work is done.
Inspirational Content
Inspirational content holds a special place on platforms like Pinterest, which are often used by individuals seeking motivation and creativity. This explains why the quotes category is the 11th most popular interest on Pinterest. Folks are looking to get inspired on Pinterest to take the next step in their projects.
Remember, Pinterest is a place where viewers look for ways to improve their life and build a life they always wanted. Through inspirational content you’re helping that viewer get closer to living their best life.
Aspirational Engagement
Pinterest users often look for ideas that represent the lifestyle they aspire to. Inspirational content feeds into this desire, encouraging users to engage with and share content that aligns with their goals and dreams.
Brand Alignment with User Goals
When your content inspires users, it aligns your brand with their personal or professional aspirations. This can foster a deeper emotional connection between your brand and your audience, and this is like getting asked to be a part of their journey. It’s a special way to have an impact on their lives.
Increased Saves and Shares
Inspirational content is highly saveable. Users are likely to save such content to their boards for future motivation, which also increases the visibility of your content to their followers.
Don’t forget the exponential power of saves. Not only do you benefit from your audience saving the pin, their followers can and will save inspirational content too making the pin get wider distribution.
Conclusion
Pinterest creators that strategically incorporate these four different content buckets into their marketing plan are very likely to see success on Pinterest. With a balanced approach to content, done consistently across all different pin formats, your Pinterest account is set up to attract new audiences to fill up your funnels.
If you’re one of those people who don’t feel like they have enough content ideas or any good ones, take a peek at the 400 Pinterest content ideas I’ve gathered together for each of the top 10 most popular Pinterest interest categories.
After getting your hands on this list there won’t be any excuses for not having ideas to create pins on. I hope it inspires and drives you to take action with creating Pinterest pins.
Interested in learning more from me about Pinterest marketing? Grab this free Pinterest course to get started today.